Sunday, September 10, 2006

Change is good

The world of marketing is changing as new technologies develop. TiVo, and podcasts give consumers control of the media they interact with, making it easier to fast-forward through commercials or skip them altogether. This makes traditional marketing techniques less effective and consumer’s attention divided more between different media. This change may sound troubling for marketers but it can also be viewed as an opportunity. Word of mouth marketing has more potential to reach a greater number of people because of the way technology makes communication easier. Internet blogs, online journals allow people who have never met communicate and exchange ideas. This provides marketers an opportunity to reach consumers and receive feedback on what is being said about their company. Over the next 10 weeks I hope to explore how word of mouth is changing, the different ways it is being used, and how it is evolving with technology.

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