Saturday, October 28, 2006

Creativity = Buzz


While researching for more information on the Big Pilots campaign I came across several other creative promotions on feedburner. Even though these are more like out of home advertisements than guerilla marketing, they still make a buzz and get people talking because their creativity. I found it surprising that these advertisements are from countries around the world. I thought the taste and technique would be very different because the way marketers change strategy based on the various cultures, but creativity is universal. My favorites from the blog are the Folders, Mini Cooper, Fitness Center and the “employees” stuck in the vending machine.

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