Friday, October 27, 2006

Hey that looks pretty good

In Berlin, Germany consumers are putting on watches without even knowing it. Jung von Matt/ Alster created the promotion for IWC that puts an image of Big Pilots watches on the support straps in buses. When commuters look up at the strap they will notice the watch on their wrist. This is more effective then just placing an advertisement because people can actually see the watch on their wrist like they would at a store. It creates a stronger interaction between the brand and the consumer. Even if the promotion does not get people to buy watches the experience should increase the brand recall next time they go to buy a watch.

Source: Adrants


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