Saturday, October 28, 2006

The Streets of France


Medecins du Monde created a guerilla campaign to increase public awareness on the tragedy of clochards dying in France’s streets every winter. According to houtlust, the crucifixes are made from street poles that say, “Every winter, hundreds of homeless die on the sidewalks. React. This is a really powerful message that is similar to the psychosiphobia campaign from an earlier blog. It forces the public to recognize a social problem whether they were already aware of it or not.

1 Comments:

At 5:13 AM, Blogger Kim said...

10 points - some good links - thanks

 

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