Wednesday, November 08, 2006

Here Wii Comes

With only 11 days until its release, Nintendo’s next generation gaming console Wii, continues to build a buzz from online news and bloggers. FutureLab even has a clip from a South Park episode that shows Cartman unable to contain his excitement for the new system. Wii has also contributed to the buzz with a clever promotion as the release date nears. Each day Nintendo updates the Wii website with new videos of people from different countries playing the system. The most interesting part about this is that the video is shot from the TV’s view point, so we never see what the game looks like, only the people’s interaction with the game. This is a good strategy because it is focusing on what separates Wii from the PS3 and the XBOX 360. Wii’s “nunchuck” motion sensing controllers provides gamers with a higher involvement level compared to the other systems which have mostly focused on increasing graphics. Another way the video posting separates Wii is that it allows the company to show how the product itself is exciting. The advertisements that promote most new consoles center on images of individual games, instead of the system itself.


At 8:53 AM, Blogger Kim said...

good info on the wii website videos - thanks
10 points for this week's posts


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