Saturday, November 04, 2006

Software from the skies

To promote its new Office Accounting Software Microsoft aerial dropped the product over the town of Willow Springs, IL. Video on YouTube shows the CD coming down from the sky on a mini parachute. The promotion was obviously intended to create some buzz through the media and on internet video sites but some of the comments showed mixed feelings about the event. This YouTube video appears to be a candid moment when some people are messing around and then the software drops from the sky. One person thought the video was completely fabricated and a pathetic way to generate more buzz about the event, while others thought it was “cool”. I agree with the comment that was confused about the choice of the promotion’s location. If I were to parachuting accounting software into an area, I would look for a business district or a city as opposed to a small town.

From Adrants

1 Comments:

At 8:58 AM, Blogger Kim said...

good posts - 10 points

 

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