Saturday, December 02, 2006

Will it Blend?

A blender company called Blendtec knows how to create a buzz. On its dedicated website they set out to answer the simple question, “will it blend?” by putting their blender to the test against objects like marbles, rakes, cola cans, and golf balls. The videos have now also been put on YouTube with most clips being viewed thousands of times, and the “will it blend” golf balls viewed over 1.7 million times. MarketingBlurb has done the CPM viral video campaign calculation. More than 5 million views and 10,000 comments in 5 days for $50 is a CPM of less than one cent.

Even though it looks like the idea came from the David Letterman bit “Will it Float?” Blendtec was creative enough to apply the concept to their product and use it in a viral internet campaign. The CPM numbers are impressive from a marketing stand point but it would be interesting to know how the promotion has affected sales.


At 10:16 AM, Blogger Kim said...

4 good posts - thanks! 20 points

what great viral videos - and I'm dying to see some footage of the red light fights. That would be fun to watch in class


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